We feel we are among the few companies who can achieve this goal. We have a vision of bringing photographers a truly worthy Adobe alternative. Of course, having “Mac” in your name becomes a little confusing if you start making software for PCs, so it comes as no surprise that Macphun are rebranding themselves and changing to Skylum Software. In 2017, Aurora HDR because the first Macphun software that’s available for PC, and the Luminar 2018 release is also set to debut on Windows-based machines very soon. Luminar is a whole different beast though, and for many people it can be a complete solution that replaces the editing possibilities of both Lightroom and Photoshop by combining an interface that is similar to the Lightroom Develop module, but also building in the power of layers and layer masking that are found in Photoshop. In my opinion, Aurora HDR is the best HDR program out there and it’s the only one I’ll use for HDR editing if I need to do more than a simple merge of exposures in Lightroom. In the last couple of years however, the company has switched gears and produced two incredibly powerful programs called Aurora HDR and Luminar which operate as standalone programs, or plugins for other pieces of software. The company started life by creating iOS apps, but then quickly moved into image editing with a number of task-specific plugins for Adobe Lightroom and Photoshop. In the last couple of years, Macphun have emerged as a huge player in the photography software industry, and they seem to be gaining momentum every month.
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